Tag Archives: vintage pen ads

Was Norman Rockwell a Pen Addict?

With their passion for Parker overriding their desire to kiss under the mistletoe, clearly painter Norman Rockwell understood the obsession of pen collectors around the world. Happy Holidays!

With their passion for Parker overriding their desire to kiss under the mistletoe, clearly painter Norman Rockwell understood the obsession of pen collectors around the world. Happy Holidays!

Just one look at this vintage Parker ad, and you know that its painter Norman Rockwell understood pen collectors very well. Sure, it might look a little schmaltzy with two attractive young lovers ignoring one another’s lips under the mistletoe, but they just got new Parker 61s! Of course, they are geeked about their new treasures!

We, here at ThePenMarket.com, hope you get exactly what you want this holiday season!

With respect to all faiths and those without faith, have a Merry Christmas, Happy (belated) Hanukkah, a Joyous Kwanzaa, a Fun Festivus, a Super Solstice and a generally warm winter filled with peace and love.

May you get your heart’s desire.

Best wishes from all of us at ThePenMarket.com

Does this Old Sheaffer Ad Disturb You?

Vintage fountain pen ads are always entertaining. Often hoaky, and usually too wordy, they wouldn’t hold up in today’s ad campaigns. These days 10 words and an oversized, engaging image is thought of as a solid ad. In the early 1920s, you’d get several paragraphs, if not a complete page of copy, that few people read all the way through.

Sheaffer Lifetime pen set ad

Here is a Sheaffer Christmas ad from the 1920s. Is it romantic or disturbing? Let us know.

Early attempts at more image heavy ads seem to convey odd messages. No doubt this Sheaffer ad was supposed to be highly romantic. The couple sure looks swell in their evening clothes.

However, on closer examination, doesn’t it seem–a generation after the women’s lib movement–highly disturbing that the man is holding the woman’s hand as she writes. First off, who can write with someone holding their hand? Second, isn’t it almost creepy that he could well be trying to control her hand?

With one hand on her hip, it looks as if she has moxie enough to squirt that guy in the eye with her vintage Sheaffer fountain pen. Nevertheless, he’s still there guiding away.

Oddly missing is an obvious price. Only in the fine print can you discover that the rolled gold set is $16 and the solid gold set is $68. Imagine a solid gold pen-pencil set today going for $68. At the time, however, a Model T Ford was going for somewhere in the vicinity of $200. No doubt you could have gotten a used car for less than $68.

In case you can’t read the normal-sized text, the copy is written from the woman’s perspective, thanking the man for the fountain pen and pencil set. She describes the box the set comes in as “cunning.” She also establishes that “all” women hate sharpening pencils and that the companion mechanical pencil is basically making all of her dreams a reality.

To blazes with diamond rings, necklaces, flowers, chocolates and other traditional gifts of love on Christmas. What every woman really wants is a mechanical pencil in a cunning box so she doesn’t have to sharpen any more pencils.

Why didn’t somebody tell me that years ago?! At least I know I won’t be single this Yuletide season.

Comments and responses are welcome.