Tag Archives: #crosspens

More Ink Tests with Donn

Ink-fast testing image

Donn D. shared this new set of ink fast tests he made in 2018. Look how well Cross inks hold up!

Ink Guru Donn D. and I ran into each other again at the Chicago Pen Show a week ago, and I was pleased to see he had some new ink-fast tests to share. This batch is concerned with more fountain pen inks, and I was surprised to find great results with the Cross inks. Who knew? So often happens that Cross gets written off as a boring legacy brand. They make a lot of good ink and surprisingly good pens, in spite of their ubiquity on the scene here in the States.

Much of my conversation with Donn revolved around the fact that ballpoint inks are more susceptible to U.V. light than previously thought. He has found some fade out just as poorly as fountain pen inks. Given ballpoint inks are formulated with oil as a base, this surprised me. As thicker inks, I thought they’d last longer. With any luck, Donn will share those ballpoint ink results with us one day.

In the meantime, enjoy these great tests with fountain pen inks. Click the image to see a bigger version.

Sex Doesn’t Always Sell

Some ads get so ridiculous we have to laugh. The advertising campaign for the Cross Verve is always good for a chuckle, but it sure didn’t seem to help sell any pens. It isn’t difficult to imagine the ads as pinups for teenage boys, but the sales for the Cross Verve were awful. I don’t think the pen lasted in production for more than a year or so.

Failed fountain pen advertising for the Cross Verve.

They say that sex sells, but sometimes too much sex distracts from the product. Cross Verve sales never seemed to rise to the occasion that this couple did.

The ad featured a hot young couple wrapped around each other in only their underwear, and the woman is trying to write a card using a Cross Verve ballpoint pen. The man is reaching under her cami to advance their foreplay.

The woman looks mildly perturbed that her letter-writing is being interrupted. I always like to image the caption of what she’s saying to him.

“Stop squirming. I’m trying to write Mother.”

“God, you suck as a desk.”

“Do you mind? I’m trying to write a postcard.”

“How am I supposed to wrap my supple thighs around you and write a letter, if you’re going to get all handsy every time?”

The Cross Verve was actually a good writing pen, even if it was a bit on the ugly ultra-modern side. Sadly, it didn’t seem that even a hot young couple in the mood could sell it…although people might have been a bit too distracted by the hot young couple to notice or care much about the pen.